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Apollo vs ZoomInfo

Apollo vs ZoomInfo

Which Is the Best Sales Intelligence Platform in 2025?

Which Is the Best Sales Intelligence Platform in 2025?

Apollo vs ZoomInfo vs Coldreach — the truth about data accuracy, intent signals, and automation that actually drives more meetings and fewer wasted emails.

Apollo vs ZoomInfo vs Coldreach — the truth about data accuracy, intent signals, and automation that actually drives more meetings and fewer wasted emails.

Trusted by top sales teams

Quick Comparison at a Glance

Quick Comparison at a Glance

Quick Comparison at a Glance

Tool
Best For
Key Strength
Limitation

Apollo

Apollo

Apollo

SMBs & mid-market

SMBs & mid-market

SMBs & mid-market

Lead database + outreach

Lead database + outreach

Lead database + outreach

Data noise & scaling cost

Data noise & scaling cost

Data noise & scaling cost

Zoom Info

Zoom Info

Zoom Info

Enterprise GTM teams

Enterprise GTM teams

Enterprise GTM teams

Deep data & intent coverage

Deep data & intent coverage

Deep data & intent coverage

Expensive & complex setup

Expensive & complex setup

Expensive & complex setup

Cold Reach

Cold Reach

Cold Reach

Startups & lean sales teams

Startups & lean sales teams

Startups & lean sales teams

Signal-driven, real-time outreach

Signal-driven, real-time outreach

Signal-driven, real-time outreach

Smaller global database

Smaller global database

Smaller global database

Takeaway

Takeaway

If you want the biggest database, ZoomInfo wins.

If you want an all-in-one outreach tool, Apollo works.

But if you want better reply rates and only reach buyers already in market, Coldreach is your best pick.

If you want the biggest database, ZoomInfo wins.

If you want an all-in-one outreach tool, Apollo works.

But if you want better reply rates and only reach buyers already in market, Coldreach is your best pick.

Platform Overview

Platform Overview

Platform Overview

apollo

apollo

apollo

What Is Apollo?

What Is Apollo?

Apollo is a mix of a B2B database and an email outreach platform. It offers millions of contacts, sequence automation, and CRM integrations.

But since most data is static, teams often face bounces, outdated emails, and low engagement when scaling.

Apollo is a mix of a B2B database and an email outreach platform. It offers millions of contacts, sequence automation, and CRM integrations.

But since most data is static, teams often face bounces, outdated emails, and low engagement when scaling.

Zoom Info

Zoom Info

Zoom Info

What Is Zoom Info?

What Is Zoom Info?

ZoomInfo is built for large enterprises that need deep company data, intent tracking, and technographic insights.

It’s powerful but costly, and many smaller teams find it too complex to operate efficiently.

ZoomInfo is built for large enterprises that need deep company data, intent tracking, and technographic insights.

It’s powerful but costly, and many smaller teams find it too complex to operate efficiently.

Coldreach

Coldreach

Coldreach

What Is Coldreach?

What Is Coldreach?

Coldreach flips the traditional model. Instead of sending to static lists, it monitors real-time intent signals — like hiring patterns, product launches, and tech adoption — to find companies actively looking for your product.

Then, it automates personalized outreach using an AI SDR.

Coldreach flips the traditional model. Instead of sending to static lists, it monitors real-time intent signals — like hiring patterns, product launches, and tech adoption — to find companies actively looking for your product.

Then, it automates personalized outreach using an AI SDR.

Feature-by-Feature Comparison

Feature-by-Feature Comparison

Feature-by-Feature Comparison

Feature
Apollo
Zoom Info
Coldreach

Database Size

Database Size

Database Size

210M+ contacts

210M+ contacts

210M+ contacts

300M+ contacts

300M+ contacts

300M+ contacts

~79M+ monitored companies

~79M+ monitored companies

~79M+ monitored companies

Data Accuracy

Data Accuracy

Data Accuracy

Moderate

Moderate

Moderate

High

High

High

High (signal-based)

High (signal-based)

High (signal-based)

Intent Detection

Intent Detection

Intent Detection

Basic filters

Basic filters

Basic filters

Deep intent tracking

Deep intent tracking

Deep intent tracking

Custom signal monitoring

Custom signal monitoring

Custom signal monitoring

Automation

Automation

Automation

Email + calls

Email + calls

Email + calls

Multi-channel workflows

Multi-channel workflows

Multi-channel workflows

Fully autonomous AI SDR

Fully autonomous AI SDR

Fully autonomous AI SDR

Personalization

Personalization

Personalization

Template-based

Template-based

Template-based

Manual customization

Manual customization

Manual customization

Context-aware personalization

Context-aware personalization

Context-aware personalization

CRM Integrations

CRM Integrations

CRM Integrations

Yes

Yes

Yes

Yes

Yes

Yes

Yes (HubSpot, Salesforce, etc.)

Yes (HubSpot, Salesforce, etc.)

Yes (HubSpot, Salesforce, etc.)

Setup Time

Setup Time

Setup Time

Medium

Medium

Medium

Long

Long

Long

Quick & simple

Quick & simple

Quick & simple

Pricing

Pricing

Pricing

Credit-based

Credit-based

Credit-based

Enterprise

Enterprise

Enterprise

Usage-based

Usage-based

Usage-based

Best For

Best For

Best For

All-in-one teams

All-in-one teams

All-in-one teams

Large enterprises

Large enterprises

Large enterprises

Lean sales teams

Lean sales teams

Lean sales teams

ROI

ROI

ROI

Moderate

Moderate

Moderate

High cost per lead

High cost per lead

High cost per lead

Best ROI for SMBs/startups

Best ROI for SMBs/startups

Best ROI for SMBs/startups

Takeaway

Takeaway

If you want the biggest database, ZoomInfo wins.

If you want an all-in-one outreach tool, Apollo works.

But if you want better reply rates and only reach buyers already in market, Coldreach is your best pick.

If you want the biggest database, ZoomInfo wins.

If you want an all-in-one outreach tool, Apollo works.

But if you want better reply rates and only reach buyers already in market, Coldreach is your best pick.

Why Coldreach Is a Better Choice

Why Coldreach Is a Better Choice

Why Coldreach Is a Better Choice

Real Buyer Signals, Not Static Lists

Real Buyer Signals, Not Static Lists

Coldreach tracks live public signals — job postings, tech stacks, and product updates — to find prospects who are already evaluating solutions like yours.

Smarter Personalization

Smarter Personalization

Each email is written around that signal, so your message feels relevant and timely, not automated or cold.

Lower Cost per Meeting

Lower Cost per Meeting

You reach fewer but more relevant prospects — meaning higher replies and lower acquisition cost.

Continuous Monitoring

Continuous Monitoring

Coldreach constantly scans your ICP segment, notifying you as soon as a company shows interest signals.

Perfect for Lean Teams

Perfect for Lean Teams

You don’t need SDRs running 10 tools. Coldreach handles research, lead discovery, and outreach in one.

Faster Iteration

Faster Iteration

Because Coldreach is AI-native, it adapts to your results — learning which signals and messages bring the best meetings.

Pricing Overview

Pricing Overview

Pricing Overview

Tool
Pricing Model
Starting Range

Apollo

Apollo

Apollo

Credit based

Credit based

Credit based

From $49/mo

From $49/mo

From $49/mo

Zoom Info

Zoom Info

Zoom Info

Enterprise contracts

Enterprise contracts

Enterprise contracts

~$10,000+/yr

~$10,000+/yr

~$10,000+/yr

Cold Reach

Cold Reach

Cold Reach

Usage based

Usage based

Usage based

Flexible per signals tracked

Flexible per signals tracked

Flexible per signals tracked

Coldreach scales with your usage — not your contact volume. You only pay for leads that show real intent, making it more cost-efficient than ZoomInfo or Apollo.

Coldreach scales with your usage — not your contact volume. You only pay for leads that show real intent, making it more cost-efficient than ZoomInfo or Apollo.

FAQs

Find answers to common questions about our plans, features, and support.

What’s the difference between Apollo, ZoomInfo, and Coldreach?
Is Coldreach cheaper than ZoomInfo or Apollo?
Does Coldreach include verified contact data?
Can I use Coldreach along with Apollo or ZoomInfo?
Who benefits most from Coldreach?

FAQs

Find answers to common questions about our plans, features, and support.

What’s the difference between Apollo, ZoomInfo, and Coldreach?
Is Coldreach cheaper than ZoomInfo or Apollo?
Does Coldreach include verified contact data?
Can I use Coldreach along with Apollo or ZoomInfo?
Who benefits most from Coldreach?

FAQs

Find answers to common questions about our plans, features, and support.

What’s the difference between Apollo, ZoomInfo, and Coldreach?

Is Coldreach cheaper than ZoomInfo or Apollo?

Does Coldreach include verified contact data?

Can I use Coldreach along with Apollo or ZoomInfo?

Who benefits most from Coldreach?

READY TO TRY?

READY TO TRY?

READY TO TRY?

Stop sending cold emails.
Start reaching warm buyers.

Stop sending cold emails.
Start reaching warm buyers.

Stop sending cold emails.
Start reaching warm buyers.

CUSTOMER VOICES

CUSTOMER VOICES

CUSTOMER VOICES

Hear from our customers

Hear from our customers

"Coldreach found me the best accounts with hiring signals! I had the 2nd most qualified demos completed in our org (100+ reps), while making almost the least number of calls, because I went after the right accounts and knew exactly what to say."

Allison Cunningham
formerly Senior SDR, Instawork

“We’re saving 40 hours/week on account research with Coldreach. It’s like having an extra member on the team to always identify the best accounts to go after.”

Matt Reubendale
VP of Growth, JustiFi

Built with love • © 2025 Coldreach Inc. All Rights Reserved.

Built with love • © 2025 Coldreach Inc. All Rights Reserved.

Built with love • © 2025 Coldreach Inc. All Rights Reserved.