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Nov 21, 2025

Xiaohan Shen

Founder & CEO

7 AI BDRs For Cold Outreach in 2025

5 Best AI SDRs for Sales Outreach in 2025
5 Best AI SDRs for Sales Outreach in 2025

Table of Contents

Table of Contents

If you’ve ever done cold outreach, you know how draining it gets.

Leads are scattered, messages repeat, follow-ups get missed, and most of the time, your BDRs are just trying to keep up. The effort is there, but the system breaks fast.

Now imagine a system that never gets tired, never forgets a follow-up, and actually learns what works with every email.

That’s what AI BDRs do. They handle research, writing, follow-ups, so you can focus on closing real deals.

In this guide, I’ll walk you through the 7 AI BDRs that actually work for cold outreach.

Our Top Picks

Before we get into the full list of seven, here are the top 3 AI BDRs that clearly outperform when it comes to real cold outreach.

  1. Coldreach – Best overall for intent-driven prospecting and signal-based outreach.

  2. Agent Frank (Salesforge) – Best for multi-channel automation.

  3. Ava (Artisan AI) – Best for fully autonomous AI BDR workflows.

How We Chose the 7 Best AI BDR Agents for Cold Outreach

I’ve tested multiple AI BDRs that promise “smart outreach,” but only a few actually perform.

Here’s what I focused on while picking these 7 AI BDR agents:

  • Finds and qualifies the right leads, not random emails

  • Writes messages that sound human and match each prospect

  • Handles follow-ups and reply logic automatically

  • Keeps emails landing in inbox, not spam

  • Easy to set up and connect with your CRM

These are the same things I look for in a real BDR, can it find, personalize, follow up, and deliver results consistently.

1. Coldreach

Coldreach homepage

Coldreach is an AI BDR platform backed by Y Combinator that helps sales teams find companies ready to buy right now. 

It scans millions of public data points, job posts, news, company websites, and reports, to catch signals that show when a company needs your product. 

Instead of wasting time guessing who to reach out to, it tells you who’s already showing signs of interest.

How Coldreach Replaces a Human BDR?

Coldreach replaces manual BDR work by running a full signal-to-outreach process automatically. 

It doesn’t send random emails, it follows clear steps that mirror how a skilled BDR researches, prioritizes, and reaches out.

  • Monitors your ICP 24/7 – You define what type of companies you want (industry, size, tech stack, role titles). Coldreach keeps watching public data to spot those exact companies.

  • Scans 5+ public data sources – It checks job posts, company websites, 10-K filings, and news to detect intent signals that match your product use case.

  • Identifies live buying intent – Finds real events like new hires, funding, tech changes, or security incidents that show a company needs your product now.

  • Pulls company context automatically – Collects data like company size, decision-makers, and past activity to prepare accurate outreach.

  • Writes personalized cold emails using the signal – The AI includes the exact event (e.g., “I noticed you’re hiring a compliance analyst”) so messages sound relevant and timely.

  • Launches outreach instantly – Once the signal is detected, Coldreach sends the message.

  • Handles follow-ups and replies – It tracks opens and responses, sending polite follow-ups if there’s no reply.

  • Syncs everything with your CRM – Coldreach updates HubSpot, Salesforce, or Slack with new leads, messages, and replies so your team doesn’t have to.

Pros of Coldreach:

  • The AI research layer analyzes 79M+ company profiles to surface only ICP-matched accounts.

  • Its email writer uses detected signals (like new hires or funding) to craft relevant messages automatically.

  • Weekly lead refresh keeps data accurate without manual cleanup.

Cons of Coldreach:

  • Pricing is available only through a demo request.

Coldreach Pricing:

Coldreach follows a custom pricing model tailored to your team’s needs.

You can book a demo to get exact details.

2. Relevance AI

Relevance AI homepage

Relevance AI is an AI workforce platform that lets you build and run intelligent agents for any task, including its AI BDR Agent, designed to automate prospecting, outreach, and scheduling.

It combines multiple built-in systems, like Agent Workflows, AI Tools, and Integrations Hub, so your AI BDR can research leads, craft outreach, reply, and book meetings exactly like a trained human rep.

How Relevance AI Replaces a Human BDR?

Relevance AI replaces the entire BDR workflow through its modular architecture.

Every “agent” has a brain (LLM logic), skills (AI Tools), and triggers (automation rules) that work together.

Here’s how Relevance AI BDR Agent works:

  • Uses Invent to define BDR logic – You describe the BDR’s tasks in plain English (“research prospects, send emails, update CRM”), and the platform’s Invent builder converts that into an executable workflow.

  • Equipped with AI Research Tools – The built-in AI Research Agent scans LinkedIn, G2, Glassdoor, Yelp, company sites, and business registries to collect background info before any message is written.

  • Generates personalized copy with LLM Switching – The system supports OpenAI, Anthropic, and Google models, allowing the BDR Agent to generate context-aware cold emails or chat replies in the brand’s tone.

  • Schedules meetings via Meeting Agent – The Calling & Meeting Agent handles inbound/outbound booking automatically and syncs confirmed times to Google Calendar or integrated CRMs.

  • Updates CRM through 2000+ App Integrations – Using Zapier-style triggers, it pushes new contacts, replies, and meeting notes directly into HubSpot, Salesforce, or Notion.

  • Learns and improves through Smart Escalations – When the AI BDR hits uncertainty, Smart Escalation asks for human input, learns from the correction, and adapts future replies.

Pros of Relevance AI:

  • Relevance AI’s Invent Builder lets teams create fully custom BDR agents using simple natural-language prompts.

  • Its LLM Switching supports multiple models (OpenAI, Anthropic, Google), improving personalization quality.

  • Smart Escalations refine accuracy by learning from human feedback.

Cons of Relevance AI:

  • It requires setup of custom triggers and workflows inside Invent before full automation works smoothly.

  • Usage-based “Actions” pricing can rise quickly for high-volume teams.

Relevance AI Pricing:

Relevance AI pricing
  • Free Plan: $0/month, includes 200 actions, unlimited agents, tools, and 2,000+ integrations.

  • Pro Plan: $29/month, includes 2,500 actions, unlimited workforces, Smart Escalations, and scheduling features.

  • Team Plan: $349/month, includes 7,000 actions, 5 build users, 45 end users, Meeting & Calling Agents, A/B testing, and analytics dashboard.

  • Enterprise Plan: Custom pricing, includes unlimited users, enterprise security, dedicated account manager, and custom implementation.

3. Jason (Reply.io)

Jason AI by Reply.io

Jason is an AI SDR agent inside Reply.io that automates outbound sales from end to end, including lead research, outreach, personalization, reply handling, and meeting booking.

It combines multiple built-in systems like AI ICP Builder, Magic Sequence Generator, and Deliverability Suite, allowing Jason to find leads, write messages, and schedule meetings exactly like a skilled BDR would.

How Jason Replaces a Human BDR?

Jason replaces the full outbound BDR workflow with a set of AI-driven automation layers. Each SDR task, from targeting to scheduling, is handled by different inbuilt systems that work together in sync.

Here’s how Jason AI SDR works:

  • Builds ICP automatically with AI ICP Builder – Jason analyzes your website, offer, and customer data to define your ideal customer profile (ICP) and identify target industries, company sizes, and roles.

    Finds verified leads with Real-Time Data Search – He uses Reply’s database of 1B+ verified contacts and LinkedIn data to discover and enrich leads that match your ICP.

  • Creates multichannel campaigns using Magic Sequence Builder – He generates complete outreach sequences across email, LinkedIn, SMS, calls, and WhatsApp using your prompts and playbooks.

  • Manages replies through Autopilot and Copilot modes – Autopilot sends AI-generated responses automatically, while Copilot keeps replies as drafts for review and approval.

  • Books meetings automatically with calendar sync – Integrates with Google Calendar and Calendly to schedule meetings directly once a positive reply is detected.

Pros of Jason (Reply.io):

  • Jason’s AI ICP Builder automatically identifies your best-fit prospects by analyzing your website and customer data.

  • The Magic Sequence Builder creates full multichannel campaigns across email, LinkedIn, calls, and SMS with a single prompt.

  • Its AI Context Engine personalizes every message using live company data, news, and LinkedIn insights.

  • Autopilot and Copilot modes manage replies automatically or with approval, reducing manual workload.

  • The built-in Deliverability Suite includes unlimited warm-ups, Gmail API sending, and Google Postmaster integration to keep emails out of spam.

Cons of Jason (Reply.io):

  • Initial setup requires input on your ICP and messaging tone before Jason runs autonomously.

  • Autopilot replies may need manual review for sensitive or enterprise-level conversations.

  • Advanced personalization depends on complete lead data; limited context can lower accuracy.

  • LinkedIn and WhatsApp automation require separate paid add-ons.

  • The AI SDR plan is priced higher than standard outreach tiers, which may limit accessibility for smaller teams.

Jason (Reply.io) Pricing

Jason AI pricing
  • AI SDR Starter: $8000/month

  • AI SDR Growth: $2,500/month

4. Ava (Artisan AI)

Ava by Artisan AI 

Ava is an AI BDR (Business Development Representative) built into the Artisan Sales Platform, an all-in-one outbound automation system that consolidates tools for lead discovery, enrichment, outreach, and deliverability.

She finds leads, researches them across multiple data sources, crafts hyper-personalized emails and LinkedIn messages, and runs follow-ups automatically, just like a skilled human BDR, but 10x faster and at a fraction of the cost.

How Ava Replaces a Human BDR?

Ava doesn’t just automate outreach, she acts like a full-time sales teammate trained on your product. 

Her workflows blend lead research, message writing, and deliverability tracking in real time, so you can scale outbound without adding headcount.

Here’s how Ava works:

  • Discovers and qualifies leads with a 300M+ verified contact database -  Ava pulls accurate decision-maker data with LinkedIn profiles, company size, and role information.

  • Uses Data Miner for prospect research - She scans LinkedIn, X (Twitter), company websites, and funding updates to surface live buying signals like expansions, product launches, or new hires.

  • Creates multichannel campaigns through Workflow Builder - Ava builds and executes entire email and LinkedIn sequences with correct pacing and tone.

  • Writes personalized outreach using the Personalization Waterfall - The AI layers multiple data points to reference specific company events or job posts, making each message sound researched.

Pros of Ava (Artisan AI):

  • Ava’s built-in 300M+ contact database gives instant access to verified B2B decision-makers and enriched company profiles, so outreach always starts with accurate data.

  • The Data Miner system researches prospects automatically across LinkedIn, X, and company websites to detect real-time buying signals like funding rounds or new hires.

  • Its Personalization Waterfall engine layers multiple data points, such as job posts, news, and product updates, to generate highly relevant and human-sounding messages.

  • Autopilot and Copilot modes handle follow-ups and replies automatically or as drafts for review, allowing teams to stay in control while scaling faster.

Cons of Ava (Artisan AI):

  • Initial setup requires ICP training and tone inputs before Ava can fully automate outreach with precision.

  • Pricing is custom and can be expensive for small teams without enterprise-level volumes.

  • Feature details like per-seat limits and add-on costs are available only through a demo request.

Ava (Artisan AI) Pricing

  • Custom pricing model based on the number of leads and team seats.

  • You can request pricing or book a demo directly with the Artisan sales team.

5. Agent Frank (Salesforge)

Agent Frank by Salesforge

Agent Frank is an AI SDR agent built into Salesforge, an all-in-one cold outreach platform trusted by 10,000+ businesses.

It automates prospecting, lead enrichment, outreach, follow-ups, and meeting booking, combining AI personalization with premium deliverability tools and multi-channel outreach.

Agent Frank works alongside your human team or independently to keep your pipeline full 24/7.

How Agent Frank Replaces a Human BDR?

Agent Frank replaces the manual BDR workflow by combining prospecting, personalization, outreach, and deliverability into one coordinated AI system.

Here’s how Agent Frank works:

  • Prospects new leads using the 500M+ contact database – Agent Frank searches verified B2B contacts across industries and roles, identifying the best-fit decision-makers for your ICP.

  • Enriches data automatically via Leadsforge – He pulls firmographic and intent data from Salesforge’s integrated lead search engine to build complete, validated profiles.

  • Personalizes messages in 20+ languages using AI personalization credits – Agent Frank crafts unique outreach for each lead, using company data, LinkedIn insights, and industry context.

  • Manages replies in Primebox™ – All responses from email and LinkedIn are captured in one place, with AI sentiment analysis to help prioritize and respond faster.

  • Schedules meetings automatically – Agent Frank detects positive replies and books meetings directly through integrated calendar sync.

  • Learns from performance data – The system continuously refines targeting and messaging based on engagement patterns for higher conversion over time.

Pros of Agent Frank (Salesforge):

  • Leadsforge integration enriches every contact with firmographic and intent data to target only ICP-matched prospects.

  • Multi-channel outreach across email and LinkedIn with unlimited mailboxes and senders removes volume restrictions.

  • Primebox™ reply hub consolidates all inbound responses with AI-powered sentiment tagging for faster follow-up.

  • Warmforge deliverability suite provides free, unlimited warm-ups and domain reputation monitoring to prevent spam issues.

Cons of Agent Frank (Salesforge):

  • Custom setup is required before full automation, the AI needs your ICP, tone, and sequence logic trained via demo onboarding.

  • Agent Frank add-on costs $499/month (billed quarterly), which may be high for smaller teams.

  • Infrastructure tools like Mailforge or Infraforge are separate subscriptions if you want to expand sending capacity.

  • Autopilot responses may require review for enterprise-level or nuanced messaging.

Agent Frank (Salesforge) Pricing:

Salesforge pricing
  • Pro Plan – $48/month – For solopreneurs and small teams (1,000 contacts, 5,000 emails, 100 personalization credits).

  • Growth Plan – $96/month – For scaling outreach (10,000 contacts, 50,000 emails, LinkedIn senders, A/B testing, API).

  • Agent Frank Add-on – $499/month (billed quarterly) – Fully autonomous AI SDR with 24/7 prospecting, multilingual outreach, and dedicated account manager.

6. Zara (by Stamina)

Zara by Stamina

Zara is Stamina’s built-in AI BDR that automates the full outbound process, from lead research to outreach and deliverability.

It combines prospect discovery, personalization, and campaign automation inside one platform, helping sales teams run high-performing outbound sequences without manual work.

How Zara Replaces a Human BDR?

Zara replaces each step a human BDR performs using Stamina’s AI systems for data, personalization, and email delivery.

It finds qualified leads, crafts tailored messages, sends follow-ups automatically, and maintains inbox health, all from one dashboard.

  • Prospect Discovery with 200M+ Verified Database - Zara searches Stamina’s in-house database of over 200 million verified emails and enriches each lead with firmographic, technographic, and intent data.

  • Signal-Based Personalization Engine - It analyzes live signals such as funding rounds, new job openings, website case studies, and social activity to build outreach messages that mention specific, timely details.

  • Automated Sequence Generation - Using its personalization waterfall, Zara auto-creates complete outbound sequences and variants within minutes, choosing the most relevant angles for each contact.

  • Deliverability Infrastructure - Stamina’s deliverability network of 1M+ inboxes warms up new accounts, adjusts send limits dynamically, and runs live inbox placement tests to ensure every email reaches the primary inbox.

  • Real-Time Campaign Analytics - Tracks opens, clicks, replies, and positive responses, updating campaign performance data directly inside the Stamina dashboard.

Pros of Zara (by Stamina):

  • Zara’s signal-driven personalization crafts emails using real-time data from funding rounds, job posts, and case studies, making every message contextually relevant.

  • Its personalization waterfall automatically selects the best outreach angle for each contact, improving reply rates.

  • The native CRM integration keeps leads, activities, and sequences connected inside one ecosystem.

Cons of Zara (by Stamina):

  • Advanced deliverability tools and warm-up features are only available in paid plans.

  • Custom setup and automation flows may require support from Stamina’s GTM team.

  • Limited visibility into deeper API or webhook automation compared to specialized cold-email tools.

Zara (by Stamina) Pricing

Stamina pricing
  • Stamina Base: $397/month, Self-serve setup, 10,000 credits/month, unlimited setup automation (extra cost for domains/inboxes), in-app chat support.

  • Stamina Assisted: $797/month, Includes dedicated success manager, GTM strategy calls, Slack support, and 10,000 monthly credits.

  • Whitelabel and Enterprise: Custom pricing available upon request.

7. Lindy AI

Lindy AI homepage

Lindy AI is an AI agent platform that lets you build intelligent “AI employees” to handle repetitive sales, marketing, and support tasks. 

For outbound sales, Lindy can act as a virtual BDR, researching leads, writing personalized outreach, and syncing activity across your CRM, just like a real teammate, only faster and always on.

How Lindy Replaces a Human BDR?

Lindy replaces the BDR role by combining data sourcing, workflow automation, and AI personalization in one platform.

Each agent operates across tools like HubSpot, Salesforce, Gmail, and Slack, managing the entire outbound process without human intervention.

Here’s how Lindy works:

  • Discovers and qualifies leads using 200+ integrated data sources - Lindy’s web scrapers and connectors pull accurate contact and company data from public and private databases, matching your ICP and target filters.

  • Writes and sends personalized outreach using live web data - The agent researches company news, funding rounds, and job postings to generate context-rich messages tailored to each prospect.

  • Automates workflows across your existing tools - Lindy connects with CRMs, email platforms, and calendars to automate outreach, follow-ups, and meeting scheduling seamlessly.

  • Operates autonomously in Autopilot mode - The AI can execute real actions such as sending emails, updating CRM records, or notifying team members via Slack, just like a trained sales rep.

Pros of Lindy AI:

  • The drag-and-drop builder lets teams create BDR agents without coding or developer support.

  • Autopilot mode allows agents to take real actions across tools, similar to a real SDR.

  • Deep integrations with 200+ apps make it easy to fit into existing workflows.

Cons of Lindy AI:

  • It requires initial setup and training to align agent tone and brand voice.

  • Some advanced features (like Autopilot or API-level automations) are limited to enterprise plans.

Lindy AI Pricing

Lindy AI pricing
  • Free Plan ($0): Includes 400 credits/month

  • Pro Plan ($49.99/month): Offers 5,000 credits/month

  • Business Plan ($199.99/month): Includes 20,000 credits/month

  • Enterprise Plan (Custom Pricing)

Which AI BDR Agent Should You Choose?

Here’s a quick recap to help you decide which AI SDR fits your team best:

  • Ava (Artisan AI): Automates the full BDR workflow, from lead research to multichannel outreach, using AI-driven personalization and built-in deliverability tracking.

  • Jason (Reply.io): Great for multichannel teams that want AI to handle replies, follow-ups, and meeting booking automatically.

  • Relevance AI: Best if you want to design your own outbound logic with AI workflows and automation blocks.

  • Lindy AI: Ideal for teams that want connected agents handling sales, CRM, and admin work in one platform.

  • Persana AI: Combines enrichment, signal tracking, and AI agents to run outbound at scale with real-time intent.

  • Agent Frank (Salesforge): Handles email + LinkedIn outreach with AI personalization, human-like sending, and built-in deliverability tools.

  • Coldreach: Detects live buying signals like funding, hiring, or tech installs and launches personalized outreach right when prospects are ready.

If you want an AI BDR that finds who’s ready to buy right now, not just who fits your ICP, Try Coldreach and see how intent-driven outreach helps you book more real meetings.


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Built with love • © 2025 Coldreach Inc. All Rights Reserved.

Built with love • © 2025 Coldreach Inc. All Rights Reserved.

Built with love • © 2025 Coldreach Inc. All Rights Reserved.