If you work in sales prospecting, growth, or automation, you’ve probably come across Clay- a no-code platform built for teams that want to move fast without stitching tools together.

But what really sets Clay apart is its AI agent: Claygent.

What is Claygent?

Claygent is your built-in web assistant. You give it a prompt- 

“Visit this site, find the founder’s name, bring it back.”

- Claygent does it. Automatically. No plugins. No scraping tools. No code.

It scrapes live websites, runs AI (OpenAI or Claude), and fits neatly into any workflow with conditional logic and formulas.

Why This Review?

We studied 100+ users using Claygent for everything from outbound lead research to automated enrichment to AI-powered internal tools.

If you're asking:

• What can Claygent actually do?
  
  

• Where does it fall short?
  
  

• Is it worth using in your stack?

You’ll get all of that, no fluff, no guessing. Let’s dive in.

What Can Claygent Actually Do?

Claygent is Clay’s built-in AI research agent designed to handle all the manual research tasks most teams quietly hate.

Instead of clicking through websites, copying data into spreadsheets, or stitching together scraping tools and plug-ins, you simply tell Claygent what you need:

 “Visit this company’s homepage and find out if they’re hiring.”

“Check if CSV imports are mentioned on their site.”

“Pull the founder’s name and LinkedIn link.”

Claygent does it with no code required.

So What Makes It Different?

Unlike most scraping tools or Chrome extensions, Claygent doesn’t just grab static fields. 

It opens websites in real time, scans content like a human, and returns exactly what you asked, often more.

It’s tightly integrated with Clay, meaning you can:

• Run it across hundreds of rows at once
  
  

• Combine it with AI formulas (GPT or Claude) to clean or summarize results
  
  

• Use conditional logic to trigger it only when certain fields are missing
  
  

• Chain it with enrichment tools, outreach steps, or CRM updates, all in one flow

You can think of Claygent as a virtual SDR assistant that knows how to browse websites, read content, and report back with structured, usable data.

-Without Claygent, here’s what your stack might look like:

What Claygent Can Do:

• Scrape websites with natural-language prompts
  
  

• Extract company or person-level insights (like hiring managers, blog topics, case study names)
  
  

• Auto-fill missing CRM fields from live web data
  
  

• Use OpenAI or Claude to summarize or transform scraped content
  
  

• Trigger only when needed, using conditional runs
  
  

• Handle everything inside, spreadsheet-like UI

It’s fast, flexible, and built for people who need real data, not just fields from Clearbit or Apollo.

For a hands-on walkthrough, check out the Claygent 101 lesson.

But don’t just take the product’s word for it.

Here are the real user reviews to see what teams actually love (and struggle with) when using Claygent.

Claygent: Pros and Cons

Pros of Claygent

Cons of Claygent

Claygent Pricing: What You Need to Know Before You Burn Through Credits

Claygent doesn’t cost extra but it runs on Clay credits, and that’s where things can get tricky fast.

Every time you ask Claygent to visit a domain, extract info, or run a custom prompt, it uses up 1 or more credits. 

At scale, those credits add up quickly, especially if:

• Your prompts aren’t optimized
  
  

• You're enriching a large list with multi-step tasks
  
  

• You’re running Claygent conditionally across 1000s of rows

Here's How the Plans Break Down:

Real Usage Reality:

Let’s say you’re enriching a list of 1,000 domains, asking Claygent to:

• Visit the homepage
  
  

• Find the founder
  
  

• Check for a recent blog post
  
  

• And return if they’re hiring

That’s easily 4+ credits per row, depending on prompt complexity.

Now you’re looking at 4,000+ credits burned in one go which already maxes out the Starter plan.

And that’s assuming your prompt doesn’t fail or need retries.

Credit Concerns From Real Users:

• “I burned through my trial credits in a few hours just testing prompts.”
  
  

• “The credit system is hard to track — I wish I could see dollar value per run.”
  
  

• “One mistake in my workflow and I lost 500+ credits.”

Bottom Line:

Claygent is powerful but it’s not free magic.

If you’re serious about using it in outbound or data enrichment flows, expect to:

• Invest time upfront to build efficient prompts
  
  

• Test workflows on smaller samples before full runs
  
  

• Upgrade plans faster than you think, especially if you automate at scale

The flexibility is great. But the costs? They creep up fast if you’re not paying attention.

If You’re Doing This, Claygent Is For You

• SDRs who want to stop manually researching every lead.
  
  

• Outbound teams looking to scale personalization without more headcount.
  
  

• Growth marketers who need real-time insights across hundreds of sites.
  
  

• Founders running lean and automating everything they can.
  
  

• RevOps teams fixing dirty CRM data without wasting hours.
  
  

• Agencies delivering high-volume, custom outbound for clients.

What That Looks Like in Real Workflows

Let’s say you’re an SDR. Your outbound workflow could look like:

1. Input a list of company domains
   
   

2. Use Claygent to:

   • Check if they’re hiring a Head of Sales
     
     

   • See if they mention competitors
     
     

   • Identify their pricing page
     
     

   • Confirm if they support integrations
     
     

3. If criteria match → auto-fill CRM + generate personalized email

All inside Clay. No manual work.

But Also... What Can Go Wrong

These prompts don’t always work perfectly. Claygent is powerful, but:

• Pages with JS-heavy layouts might fail to load or scrape properly
  
  

• Bad prompt phrasing = wrong or empty results
  
  

• Credits still burn even if the result isn’t useful
  
  

• No fallback mechanism unless you manually build one

So while “check if they have a podcast” sounds fun, it might take 3 prompt tweaks and 50 credits before you get a clean result.

If that sounds like more overhead than you want to deal with, there’s a growing class of tools built to remove that complexity altogether.

That brings us to Coldreach.ai, a fully automated Claygent alternative that skips the building blocks and goes straight to booked meetings. 

Here's how they compare: 

Claygent vs Coldreach: Which One Fits Your Workflow?

Both Claygent and Coldreach aim to automate research and outbound, but they take very different approaches.

Claygent is ideal if:

• You want full control over how data is scraped, enriched, and routed.
  
  

• You need to extract custom insights from live websites.
  
  

• You're comfortable building modular, no-code workflows (or are willing to learn).
  
  

• You’re already using Clay as your GTM operating system.

Claygent gives you a flexible canvas for enrichment and research. 

But it requires upfront setup, credit management, and prompt tuning, it’s powerful, but not plug-and-play.”

Coldreach is better if:

• You want an AI SDR that finds signals and sends outreach—without building the logic yourself.
  
  

• You care more about intent-based outreach than raw data control.
  
  

• You want end-to-end automation: from signal detection → to message → to meetings.
  
  

• You prefer pre-built systems over custom workflow design.

Coldreach gives you fully-automated, signal-driven outbound. 

It monitors 79M+ accounts, pulls in live job openings, tech usage, 10-K mentions, and more then writes and sends AI-personalized emails on autopilot.

Key Differences

Final Take

• Use Claygent if you're already building in Clay, need custom research at scale, and want full control over prompts and workflows.
  
  

• Use Coldreach if you just want to feed your calendar with meetings—without worrying about workflows, scraping, or prompts.

Each tool solves for outbound in its own way, Claygent is modular.

Coldreach is hands-off. Choose based on how much control (or simplicity) you need.

Final Verdict: Is Claygent Worth It in 2025?

Claygent is not for everyone and that’s the point.

If you want raw control, real-time scraping, and the ability to build your own outbound machine without writing code, Claygent is unmatched. 

You can extract anything from the web, clean it, enrich it, and route it your way.

But that power comes with tradeoffs:

• You’ll need to manage credits.
  
  

• Prompts require testing.
  
  

• And building workflows takes real thought.

So here’s the breakdown:

✅ Claygent is for you if

You want a flexible research engine that plugs into Clay and powers outbound, enrichment, or internal data ops, your way, on your terms.

❌ Claygent is not for you if

You want done-for-you outbound, don’t want to mess with prompts, and just need meetings booked fast. In that case, Coldreach is the better fit.

Ready to Skip the Setup and Just Book Meetings?

If Claygent feels like too much setup or not enough automation, you’re not alone.

That’s exactly why Coldreach exists.

 ✅ No prompt writing

✅ No credit juggling

✅ Just signals → outreach → meetings

Book a Coldreach Demo and see how it compares.

FAQs

1. How does Claygent pricing work?

It runs on credits—every action costs credits, even if the result fails.

2. Can I use Claygent without knowing how to code?

Yes, it’s fully no-code but requires some workflow understanding.

3. What if a prompt fails—do I lose credits?

Yes, failed prompts still consume credits with no automatic refund.

4. What’s the difference between Clay AI formulas and Claygent?

Formulas transform data; Claygent fetches data from live websites.

5. Do I need Coldreach if I already use Clay? Only if you want hands-off outreach without building workflows.