Finding prospects who are actually ready to buy is the hardest part of B2B outreach. 

Most sales teams spend time on leads that never convert.

Buyer intent data providers solve this by showing which companies are actively researching your type of product or service.

These tools help you see real buying signals, like funding rounds, job hires, website visits, or product searches, so you can contact the right accounts at the right time.

In this guide, you’ll find the 10 best buyer intent data providers for B2B outreach in 2025.

Each tool is compared by its features, pricing, and use cases to help you pick the right one for your sales process.

TL;DR – 10 Best Buyer Intent Data Providers for B2B Outreach (2025)

1. Coldreach – Best for combining verified buyer intent data with automated B2B outreach across email and LinkedIn.
   
   
   

2. Apollo.io – Ideal all-in-one platform with built-in buyer intent tracking and multi-channel outreach.
   
   
   

3. Seamless.ai – Best for real-time buying signals with AI-verified contact data.
   
   
   

4. Lusha – Ideal for small teams needing Bombora-powered intent linked with verified contact info.
   
   
   

5. Lead411 – Best for U.S.-focused intent data combining Bombora signals with hiring and growth triggers.
   
   
   

6. Leadsforge – Best for verified buyer signals backed by proof like funding, hiring, and product launches.
   
   
   

7. SalesIntel – Ideal for multi-source intent tracking with Bombora, PredictiveIntent, and website visitor data.
   
   
   

8. UpLead – Best for SMBs needing Bombora-powered intent data with verified contact details.
   
   
   

9. Cognism – Ideal for GDPR-compliant intent data with verified mobile numbers and strong EMEA coverage.
   
   
   

10. 6sense – Best for AI-driven buyer intent, predictive scoring, and eliminating cold outreach through account-based targeting.
    
    
    

Must-Have Features in a Buyer Intent Tool

A good buyer intent tool should do more than just tell you who’s visiting your website.

It should show who’s ready to buy and make it easy to act on that data.

Here are the must have features a buyer intel tool should have:

• Verified Data – The contact details must be real and accurate so your emails reach the inbox.
  
  
  

• Fresh Intent Signals – Data should update often to catch buyers while they’re still researching.
  
  
  

• Multiple Signal Sources – The tool should track signals like hiring, funding, website visits, and content engagement.
  
  
  

• Easy CRM Integration – It should connect smoothly with Salesforce, HubSpot, or other CRMs you use.
  
  
  

• Real-Time Alerts – You should get notified as soon as an account shows new buying interest.
  
  
  

• Scalability – The platform should fit both small teams and large outreach operations.
  
  
  

These features make sure your intent data is accurate, actionable, and timely, helping you reach the right buyers before your competitors do.

How We Evaluated the 10 Buyer Intent Tools

We picked these tools based on how well they support real B2B outreach.

Each one was checked for accuracy, freshness, and how easily it fits into daily sales workflows.

Here’s what we focused on:

• The contact and company details must be verified and regularly updated.
  
  
  

• Tools that refresh intent data often.
  
  
  

• We looked for platforms that track multiple intent types, hiring, funding, website visits, and competitor research.
  
  
  

• Simple setup and quick onboarding were key selection factors.
  
  
  

• Smooth connection with Salesforce, HubSpot, and other tools saves time for teams.
  
  
  

• The overall data quality and feature depth had to match the price.
  
  
  

These factors helped identify the 10 most dependable buyer intent tools for finding and engaging in-market buyers faster.

10 Best Buyer Intent Data Providers – Quick Comparison (2025)

1. Coldreach – Best for Real-Time Buyer Intent and Automated Outreach

Alt text: Coldreach homepage

Coldreach is an AI SDR platform backed by Y Combinator that helps B2B teams find and reach in-market buyers automatically. 

It monitors your ideal customer profile (ICP) 24/7, detects real buying signals, and runs personalized outreach using AI.

Coldreach Buyer Intent Features

Coldreach helps you find companies that are ready to buy by tracking real-time signals from multiple data sources.

• AI monitoring engine continuously tracks your ICP across hiring, funding, and product announcements.
  
  
  

• Custom intent filters let you define what counts as “buying intent” for your business.

Alt text: Coldreach buying signals feature

• Smart personalization engine uses company research (news, job posts) to create relevant outreach.
  
  
  

• 79M+ active accounts are analyzed for buying trends and signal strength.
  
  
  

• Weekly refresh cycles ensure all account data stays accurate and updated.
  
  
  

• CRM integration connects with HubSpot, Salesforce, Outreach, Salesloft, and Slack.
  
  
  

Pros of Coldreach

• The AI Filter identifies strong buying intent by scanning job posts, news, and company tech stacks in real time.

Alt text: Coldreach G2 review about AI filter

• Personalized outreach feels natural and targeted, helping emails sound genuinely human.
  
  
  

• Email deliverability improves significantly, keeping campaigns in the inbox and increasing reply rates.
  
  
  

• Coldreach automatically connects intent data to outreach, allowing teams to find and reach ready-to-buy leads without switching tools.
  
  
  

Cons of Coldreach

• The interface feels basic and could be smoother for daily use.
  
  
  

• Reporting and analytics features are limited for advanced performance tracking.
  
  
  

Coldreach Pricing

Coldreach offers custom pricing based on your number of users, outreach volume, and integrations.

You can request a personalized demo or quote through their website.

Coldreach is ideal for teams that want one platform to manage both buyer intent data and outreach automation.

It simplifies prospecting, improves reply rates, and ensures your sales team only contacts accounts that are actually ready to buy.

2. Apollo.io – Best for Built-In Buyer Intent and Outreach Sequences

Alt text: Apollo.io homepage

Apollo.io is a sales prospecting platform that helps teams identify companies showing buying intent and reach them with targeted outreach. 

It combines verified intent data from Bombora and LeadSift with automation tools like Sequences and CRM syncs to engage high-intent leads at the right time.

Apollo.io Buyer Intent Features

Apollo.io helps you discover which accounts are actively researching your solution and reach them at the right moment.

• You can capture intent signal if a company engages with intent topics.

Alt text: Apollo intent topics settings

• Intent scoring model ranks accounts by recency, frequency, and level of engagement.
  
  
  

• Weekly signal refreshes highlight when target companies show new buying activity.
  
  
  

• Integrated email sequences allow instant follow-up to in-market accounts.
  
  
  

• Chrome extension pulls verified emails and phone numbers directly from LinkedIn.
  
  
  

• CRM sync connects automatically with Salesforce, HubSpot, and Outreach.

Pros of Apollo.io

• The verified intent data helps teams focus on companies already showing buying interest, improving conversion timing.
  
  
  

• The Chrome Extension speeds up prospecting by pulling verified emails and numbers directly from LinkedIn.
  
  
  

• Apollo sequences make it easy to track prospects, help automate follow-ups, and maintain consistent outreach.

Alt text: Apollo G2 review about sequences

Cons of Apollo.io

• Reporting and analytics are limited, making it harder to track outreach performance in detail.

Alt text: Apollo G2 review about its reporting

• Pricing can rise quickly as you scale credits or add more users on higher-tier plans.
  
  
  

Apollo.io Pricing

Alt text: Apollo.io pricing

Apollo offers a free plan with limited intent access. 

Paid plans start at $59 per user/month (Basic), $99 (Pro), and $149 (Organization), with intent topics and credits varying by plan.

Apollo.io is a strong choice for teams that want to find, score, and engage warm prospects in one place.

Its intent data helps you focus on high-potential companies while sequences and automation take care of consistent outreach.

Related Read: 7 Tested Apollo io Alternatives & Competitors for B2B Outreach

3. Seamless.ai – Best for Fast Lead Discovery and Buyer Intent Integration

Alt text: Seamless.ai homepage

Seamless.ai is an AI assisted sales data platform that helps teams find verified contact information and discover companies showing active buying intent.

It identifies prospects researching products like yours in real time and delivers accurate emails, phone numbers, and firmographic data to reach them instantly.

Seamless.ai Buyer Intent Features

Seamless.ai helps sales teams focus on buyers already researching similar products and services.

• 15,000+ intent topics available across industries to find in-market companies.
  
  
  

• AI signal tracking monitors 4M domains for behavior changes and buying trends.
  
  
  

• Verified contact layer ensures accurate phone numbers and emails for outreach.
  
  
  

• CRM integrations work with Salesforce, HubSpot, and Salesloft for smooth handoff.
  
  
  

• Chrome extension captures leads directly while browsing LinkedIn or websites.
  
  
  

• Real-time enrichment updates company and contact data during searches.
  
  
  

Pros of Seamless.ai

• The intent data helps identify prospects already searching for similar solutions, saving hours of manual research.

Alt text: Seamless.ai G2 review about its intent feature

• CRM integrations and Chrome Extension make it easy to push verified leads into workflows instantly.
  
  
  

Cons of Seamless.ai

• Pricing may feel high for smaller teams once add-ons like Buyer Intent or Autopilot are included.
  Alt text: Seamless.ai G2 review about its outdated data

Seamless.ai Pricing

Alt text: Seamless.ai pricing

Seamless.ai offers three plans:

• Free – 1 user with 50 credits.

• Pro – Pay-per-user with daily credit refresh and access to add-ons.

• Enterprise – Unlimited users with custom credits and dedicated support.
  
  
  

Buyer Intent is available as an add-on.

Seamless.ai is ideal for teams that need quick, AI-powered prospecting with verified contact data and intent insights. 

It helps you find in-market buyers faster, improve outreach accuracy, and reduce time spent on unqualified leads.

4. Lusha – Best for Verified B2B Contact Data and Bombora-Powered Intent Signals

Alt text: Lusha homepage

Lusha is a sales intelligence and contact-finding platform that combines verified contact data with Bombora’s intent insights. 

It helps sales teams identify which companies are researching topics relevant to their product and reach decision-makers faster with accurate phone numbers and emails.

Its buyer intent system gives every company an intent score, so you can prioritize warm accounts and plan outreach at the right time.

Lusha Buyer Intent Features

Lusha helps teams identify companies most likely to convert by pairing intent signals with verified contact data.

• Bombora-powered intent data tracks 14,000+ topics across engagement and technographic signals.
  
  

• Intent scoring system assigns high, medium, or low intent levels for easy prioritization.
  
  

• CRM and LinkedIn integration syncs data directly into Salesforce or HubSpot.
  
  

• Firmographic and technographic filters refine targeting by size, revenue, or tech stack.
  
  

• Real-time enrichment automatically updates contact information for accuracy.
  
  

• ABM-friendly design makes it easy to build focused, high-intent outreach lists.

Pros of Lusha

• The Chrome extension makes it easy to grab verified emails and phone numbers directly from LinkedIn or company pages.
  
  

• Intent data powered by Bombora helps you find companies already researching your product category.

Alt text: Lusha G2 review about its intent data

Cons of Lusha

• The database coverage in the US is limited.

Alt text: Lusha G2 review about database coverage

• Credit-based pricing can feel restrictive for large campaigns that require frequent exports.

Alt text: Lusha G2 review about credit limitations

Lusha Pricing

Alt text: Lusha pricing

• Free Plan: Includes 5 intent topics and limited contact reveals.
  
  
  

• Pro ($29.90/user/month): 250 credits and basic intent alerts.
  
  
  

• Premium ($69.90/user/month): 600 credits, 5 seats, and advanced analytics.
  
  
  

• Scale (Custom): Custom pricing with 25+ intent topics and unlimited exports.
  
  
  

Lusha is best for B2B teams that value verified contact data and want to combine it with reliable third-party intent signals.

It’s a strong fit for outbound and ABM workflows that rely on LinkedIn prospecting and CRM-synced outreach.

5. Lead411 – Best for Verified B2B Data and Growth Intent Signals

Alt text: Lead411 homepage

Lead411 is a B2B data intelligence platform designed to help sales teams find verified contacts, detect real buying intent, and reach out when prospects are most likely to convert.

It combines triple-verified emails, Bombora intent data, and AI-driven growth signals to pinpoint the companies ready to buy.

Lead411 Buyer Intent Features

Lead411 helps you find companies that are actively researching or showing business growth, giving you a clearer idea of who’s ready to buy.

• Bombora-powered intent data identifies companies researching your product category.
  
  
  

• Growth intent scoring highlights accounts with new funding, hiring, or expansion signals.
  
  
  

• AI alerts notify you when tracked accounts show engagement or spending activity.
  
  
  

• CRM integrations with Salesforce and HubSpot make outreach easy.
  
  
  

• Triple-verified contacts ensure high deliverability and reduce bounce rates.

Pros of Lead411

• The intent data is strong. Also, it helps you focus on companies that are actually in-market.

Alt text: Lead411 G2 review about intent data

• The triple-verified email system ensures strong data accuracy and fewer bounce issues.
  
  
  

Cons of Lead411

• Some verified contacts may still bounce, especially for niche or outdated industries.
  
  
  

• The interface feels clunky and can be slow during large searches.

Alt text: Lead411 G2 review about its interface

• Export limits can add extra costs once you exceed your monthly quota.
  
  
  

Lead411 Pricing

Alt text: Lead411 pricing

Lead411 pricing depends on your plan and usage volume.

• Free Trial – 7 days with 50 exports.
  
  
  

• Basic Plus Unlimited – $99/month per user with 200 exports (extra $0.50 per export).
  
  
  

• Enterprise and Pro with Bombora Intent – Custom pricing based on export volume and number of intent topics.
  
  
  

Lead411 is ideal for teams that need verified B2B contact data with built-in intent and growth indicators.

It’s designed for businesses that value both accuracy and affordability while focusing on accounts that show clear buying signals.

6. Leadsforge – Best for Verified Buyer Intent Signals

Alt text: Leadsforge lead generation

Leadsforge is an AI assisted search engine for intent-driven leads.

Instead of using multiple filters, you simply describe your ideal customer profile (like “B2B SaaS founders hiring SDRs in London”) and Leadsforge instantly builds a verified list.

It connects multiple data sources in real time to surface leads already showing signs of interest, so you can reach them at the perfect moment.

Key Buyer Intent Features of Leadsforge

Leadsforge detects real buying intent by combining live web signals with verified contact data.

• Custom buying signals like “hiring SDRs” or “raised funding” reveal active prospects.
  
  
  

• Real-time web verification confirms intent through visible proof like job posts or funding news.
  
  
  

• Domain-based lookalike finder discovers similar companies showing matching intent.
  
  
  

• Email and LinkedIn verification ensures accuracy before export.
  
  
  

• AI-powered search lets you describe your ICP in plain words to generate results instantly.
  
  
  

• CRM integration connects seamlessly with Salesforge for outreach automation.
  
  
  

Pros of Leadsforge

• It integrates well with CRM platforms and Salesforge, making it easy to launch outreach campaigns.
  Alt text: Leadsforge G2 review about its CRM

• It has a chat-style search where you can describe your ICP in plain words to get accurate results.
  
  
  

• Customer support responds quickly and helps resolve upgrade or access issues efficiently.
  
  
  

Cons of Leadsforge

• Search results can be limited when using very specific or niche prompts.
  
  
  

• There could have been more filters to refine and target their searches better.

Alt text: Leadsforge G2 review about its filters

Leadsforge Pricing

Alt text: Leadsforge pricing

• Free Trial – 100 free credits to test lead searches and intent signals.
  
  
  

• Essential Plan – $49/month with 2,000 credits (unused credits roll over).
  
  
  

• Annual Plan – $588/year with 28,000 credits upfront.
  
  
  

• Extra Credits – Can be purchased anytime for additional enrichment capacity.
  
  
  

Leadsforge is ideal for teams that want to find and reach verified buyers showing real intent.

You start with your ICP, enrich it with signals, and get live, proof-backed data in minutes.

7. SalesIntel – Best for Multi-Source Intent and Website Visitor Tracking

Alt text: SalesIntel homepage

SalesIntel is a go-to-market data platform that helps sales and marketing teams identify in-market buyers faster. 

It combines Bombora’s intent data, PredictiveIntent, and human-verified contacts to surface high-intent accounts backed by accurate, fresh information.

SalesIntel Buyer Intent Features

SalesIntel helps sales teams identify and prioritize accounts that show active buying interest.

• PredictiveIntent + Bombora signals track 15,000+ topics and engagement patterns.
  
  
  

• VisitorIntel tracking identifies companies visiting your website in real time.
  
  
  

• News and trend alerts surface events like funding, mergers, or product launches.
  
  
  

• Human-verified data ensures accurate contact details refreshed every 90 days.
  
  
  

• CRM and marketing integrations connect with Salesforce, HubSpot, and Marketo.
  
  
  

• AdsIntel module builds audiences for LinkedIn and Google ABM campaigns.
  
  
  

Pros of SalesIntel

• The human-verified data minimizes bounced emails and improves connect rates for sales teams.

Alt text: SalesIntel G2 review about human verified  and intent data

• Strong intent filters make it easy to prioritize accounts already researching your solution.
  
  
  

• Seamless CRM integration keeps your records enriched and updated in real time.
  
  
  

Cons of SalesIntel

• Search speed slows down when running large-volume queries.

Alt text: SalesIntel G2 review about speed

SalesIntel Pricing

SalesIntel uses custom pricing based on the number of users and data requirements.

It provides a free trial and on-demand demo to build a tailored plan for your team.

SalesIntel is ideal for mid-market and enterprise GTM teams that want verified contact data, real-time intent tracking, and CRM-ready enrichment, all in one platform. 

It helps sales reps spend less time cleaning lists and more time reaching decision-makers who are actively ready to buy.

8. UpLead – Best for Verified Contact Data and Bombora-Powered Buyer Intent

Alt text: UpLead Intent Data

UpLead is a B2B data platform designed to help teams connect with verified decision-makers at the right time.

It combines Bombora-powered intent signals with real-time verified contact data, so you can reach companies that are actively searching for your type of product or service.

UpLead Buyer Intent Features

UpLead helps you connect with verified decision-makers showing real buying intent.

• Bombora-powered intent data refreshes weekly with thousands of privacy-compliant topics.
  
  
  

• Real-time email verification ensures 95% accuracy before a credit is used.
  
  
  

• Granular search filters (title, location, tech stack, revenue) refine your ICP precisely.
  
  
  

• CRM and sales tool integrations support Salesforce, HubSpot, Outreach, and Zapier.
  
  
  

• Suppression and enrichment tools remove duplicates and update CRM data automatically.
  
  
  

• Chrome extension allows one-click access to verified contacts while browsing.
  
  
  

Pros of UpLead

• Bombora intent integration helps identify real buying intent based on research behavior.
  
  
  

• Real-time email verification ensures high inbox placement and reduces bounce rates.

Alt text: Uplead G2 review about its email verification

• Strong integrations with CRMs and outreach tools streamline prospecting workflows.
  
  
  

Cons of UpLead

• Platform speed can lag slightly when running very large or complex searches.
  
  
  

• Free trial offers only 5 credits, which limits full feature testing.
  
  
  

UpLead Pricing 

Alt text: UpLead pricing

• Free Trial: 7 days with 5 credits.
  
  
  

• Essentials Plan: $99/month – 170 credits, verified emails, and phone data.
  
  
  

• Plus Plan: $199/month – 400 credits, enrichment tools, and advanced filters.
  
  
  

• Professional Plan: Custom pricing – includes Buyer Intent, API, and team management features.
  
  
  

All plans include verified emails, mobile numbers, Chrome extension, and CRM integrations.

UpLead is ideal for sales and marketing teams that want verified global contact data and reliable intent insights without complexity. 

It’s best suited for small to mid-sized B2B teams that rely on high data accuracy, privacy compliance, and timely intent signals to drive targeted outreach and close more deals efficiently.

9. Cognism – Best for GDPR-Compliant B2B Data and Real-Time Intent Signals

Alt text: Cognism homepage

Cognism is a leading B2B sales intelligence platform built to help teams discover, connect, and engage with ready-to-buy prospects, especially across EMEA.

Its Signal Data feature delivers real-time insights like hiring trends, funding alerts, job changes, and Bombora-powered intent topics so sales teams can act when prospects are most likely to convert.

Cognism Buyer Intent Features

Cognism helps teams uncover in-market prospects through real-time intent and compliance-first data.

• Bombora-powered intent signals track 14,000+ topics across verified B2B domains.
  
  
  

• Signal Data feed shows hiring, funding, or leadership changes that indicate readiness.
  
  
  

• Technographic insights reveal which tools companies use and when contracts renew.
  
  
  

• Diamond Data verification ensures phone numbers are manually validated.
  
  
  

• Cortex AI enrichment keeps contact data fresh and auto-updates company details.
  
  
  

• CRM and outreach integrations include Salesforce, Pipedrive, and Salesloft.

Pros of Cognism

• The Signal Data feature helps identify buying intent through funding, hiring, and technographic changes before competitors reach the prospect.

Alt text: Cognism G2 review about intent data

• Compliance-first data collection ensures full GDPR and CCPA coverage across EMEA and North America.
  
  
  

• Diamond Data verification improves phone connect rates and shortens time-to-conversion.

Cons of Cognism

• Pricing is custom and often considered high for small or early-stage teams.
  
  
  

• Contact depth for North American markets can be less extensive compared to EMEA regions.

Alt text: Cognism G2 review about coverage

• Some users report a slight learning curve with UI navigation and CRM sync setup.
  
  
  

Cognism Pricing

Alt text: Cognism pricing

Cognism uses custom pricing based on seat count, region, and feature bundle.

Its Elevate package includes Signal Data, intent topics, and Diamond verification.

You can request a demo or pricing quote directly from their website.

Cognism is ideal for B2B teams selling into Europe or highly regulated markets where GDPR compliance and verified data are critical.

It’s best suited for mid-market and enterprise sales teams that want accurate contact data, localized intent insights, and real-time buying signals for timely, compliant outreach.

10. 6sense – Best for Predictive Buyer Intent and Account Targeting

Alt text: 6sense hoepage

6sense is a sales and marketing platform that helps you see which companies are most likely to buy.

It tracks what topics your target accounts are searching for, how often they engage, and when they show strong intent, so your team knows exactly who to contact and when.

6sense Buyer Intent Features

6sense helps you identify which companies are actively researching your product or category, giving your sales team a clear signal of who’s ready to buy.

• AI-powered predictions score accounts based on engagement level, recency, and likelihood to purchase.
  
  
  

• Multi-source intent data combines insights from Bombora, G2, TrustRadius, and TechTarget for broader accuracy.
  
  
  

• Keyword tracking system monitors over 14,000 topics to spot companies searching for solutions like yours.
  
  
  

• Account scoring dashboard ranks leads by priority so reps know which accounts to focus on first.
  
  
  

• Real-time sales alerts notify your team when target accounts show new activity or move further in the buying journey.

Pros of 6sense

• The AI-powered insights make it easy to identify which accounts are researching your product and where they are in the buying journey.

Alt text: 6sense G2 review about insights

• Predictive scoring improves pipeline accuracy and helps focus effort on high-value accounts.

Alt text: 6sense G2 review about intent and predictive analysis

• Customer support and onboarding receive strong praise from users for responsiveness and guidance.
  
  
  

Cons of 6sense

• The platform has a steep learning curve, especially for new users without ABM experience.

Alt text: 6sense G2 review about complex features

• Some users mention data sync delays and slow performance when loading large reports.
  
  
  

6sense Pricing

6sense offers custom pricing depending on data usage, integrations, and user seats. The Sales Intelligence plan starts with a free version offering 50 data credits per month.

Advanced tiers include predictive AI, intent modeling, and full-funnel orchestration tools.

You can request a demo or pricing estimate directly from their website.

6sense is ideal for mid-market and enterprise B2B teams running account-based marketing (ABM) or complex sales cycles.

It’s a strong choice if you want to predict buying intent early, align sales and marketing, and use AI insights to drive pipeline growth with confidence.

Which Buyer Intent Tool Should You Choose in 2025?

Choosing the right buyer intent tool depends on what you really need.

• If you want safe and compliant data, go with Cognism or SalesIntel.
  
  
  

• If your team is bigger and wants AI-based predictions, 6sense can work well.
  
  
  

• If you prefer easy setup and verified contacts, Lead411 or UpLead are good picks.
  
  
  

• If you want to find real buyers quickly without too many filters, Leadsforge is a smart choice.
  
  
  

If you’re looking for a platform that combines real-time intent tracking, AI outreach, and simple automation, Coldreach is worth testing.

It helps you spot ready-to-buy accounts early and reach out with context that actually gets replies.

Start with Coldreach today and turn buyer intent into real conversations that close faster.