If you’ve been using Clay for sales outreach, you know it’s not always smooth.

• Some users say it feels too complex. 

• Others complain about its high pricing. 

• And many just want a tool that’s easier to use day-to-day.

That’s why we tested 10 different Clay alternatives to see which ones actually help you run outreach faster and more effectively.

In this guide, you’ll find:

• A list of the 10 best Clay competitors in 2025
  
  

• What each tool does well (and where it falls short)
  
  

• Simple comparisons to help you pick the right fit

By the end, you’ll know exactly which tool can replace Clay and make your sales outreach smoother.

So, let’s begin!

TL;DR – 10 Best Clay Alternatives in 2025

1. Coldreach – Best for teams who want strong deliverability, ICP tracking, and personalized outreach on autopilot.
   
   

2. Apollo – Best sales intelligence + outreach platform
   
   

3. ZoomInfo – Best for enterprise teams needing rich B2B data and intent insights
   
   

4. Leadsforge – Best for chat-style prospecting with lookalike search
   
   

5. Lusha – Best for quick LinkedIn-based enrichment
   
   

6. RocketReach – Best for direct email lookups and integrations
   
   

7. Persana AI – Best for AI-powered enrichment + messaging
   
   

8. Kaspr – Best for simple LinkedIn prospecting with phone/email reveals
   
   

9. Lead411 – Best for double-verified direct dials and intent signals
   
   

10. Seamless.AI – Best for real-time AI-verified lead discovery
    
    
    

Common Issues for Users With Clay

Clay is a powerful tool, but many users on G2 say it’s not always easy to work with. The most common complaints come down to price, ease of use, and speed.

Here’s what users often mention:

• Users dislike the steep learning curve, saying it takes a lot of time to get comfortable with the tool.

• Many find the credit system too expensive, and say it doesn’t feel worth the cost compared to other options.

• Users mention slow performance, especially when handling bigger tasks, which slows down their work.
  
  

• Several complain about the overall complexity, saying navigation can be confusing and time-consuming.

This is why teams often turn to Clay alternatives that offer simpler setups, fair pricing, and faster results.

How We Evaluated These Clay Alternatives

When choosing the best Clay alternatives, our goal was to find tools that solve the common issues users face with Clay.

Here’s the checklist we used:

• Are the phone numbers and emails correct and updated?
  
  

• Can teams get started quickly without long training?
  
  

• Do tools run smoothly, even with larger tasks?
  
  

• Does it support email, LinkedIn, or multi-channel outreach?
  
  

• Can it connect with popular CRMs and sales tools?
  
  

• Is it affordable for startups as well as larger teams?
  
  

• Do users get reliable help when they need it?
  
  

This helped us pick out the tools that are reliable, easier to use, and cheaper than Clay.

10 Clay Alternatives for Sales Outreach: Quick Feature Comparison

1. Coldreach - Best Clay Alternative for Sales Teams Who Want Automation on Autopilot

Coldreach is a YC-backed sales automation platform that many teams choose as a simpler alternative to Clay. 

While Clay is strong at pulling data from 100+ providers, it still leaves sales reps doing the heavy lifting for outreach. 

Coldreach closes that gap by acting like a full AI SDR; it not only finds the right leads but also writes and sends personalized emails automatically.

With Coldreach, you can:

• Define buying signals that matter to your product and let it scan 79M+ accounts in real time.
  
  
  

• Rely on 24/7 monitoring so you don’t miss the right timing.
  
  
  

• Send personalized outreach built around live signals, not generic data points.
  
  
  

• Get weekly refreshed lead lists without manual filters.
  
  
  

• Run outreach on autopilot, turning intent signals into real meetings.
  
  
  

Clay vs. Coldreach

Pros & Cons of Coldreach

Best For

Sales teams that want an all-in-one autopilot SDR to book meetings without hiring more reps.

Clay gives you data. Coldreach gives you meetings. 

If your team is tired of building endless workflows in Clay but still struggling to land replies, Coldreach is the sharper alternative, turning intent signals directly into conversations.

Next, let’s look at Apollo, a Clay alternative that focuses on being an all-in-one sales intelligence platform.

2. Apollo - A Clay Alternative That Combines Data + Outreach in One Platform

Apollo is an all-in-one sales platform that many teams pick as a cost-effective alternative to Clay. 

While Clay focuses on enrichment and workflows, Apollo combines data, personalization, and execution under one roof, so you don’t need multiple tools for prospecting, enrichment, and outreach.

Here are the key features of Apollo:

• 210M+ contacts and 35M+ companies in Apollo’s B2B database, giving reps a massive starting point.
  
  
  

• Sequences and automation to send emails, calls, and follow-ups from inside Apollo.
  
  
  

• AI tools to draft emails, analyze meetings, and optimize sales processes.
  
  
  

• Call Assistant with recordings, transcripts, and AI insights.
  
  
  

• Affordable pricing with a free plan, then tiered options starting at $59/user/month.
  
  
  

Clay vs. Apollo:

Pros & Cons of Apollo:

Best For:

Apollo is best for teams that want a Clay alternative combining data, enrichment, and sales execution in one affordable platform.

If you’re looking for a single platform that covers data, outreach, and deal management at a lower cost, Apollo is a strong pick.

Next, let’s look at ZoomInfo, another Clay alternative but with a heavier focus on enterprise-grade data and intelligence.

3. ZoomInfo – Best Clay Alternative for Teams Who Need Enterprise-Grade B2B Data

ZoomInfo is one of the most recognized sales intelligence platforms, ranked #1 across 30+ G2 categories.

While Clay shines with workflow flexibility and access to 130+ enrichment providers, it requires setup and manual logic.

ZoomInfo, on the other hand, gives GTM teams a massive pre-built B2B database, buyer intent signals, and integrated sales tools to accelerate pipeline growth without complex configurations.

With ZoomInfo, you can:

• Access 210M+ contacts and 35M+ companies across industries.
  
  

• Use buyer intent data and scoops to identify in-market accounts.
  
  

• Reveal org charts and direct dials to reach true decision-makers.
  
  

• Automate CRM enrichment so records stay accurate and sales-ready.
  
  

Clay vs. ZoomInfo:

Pros & Cons of ZoomInfo:

Best For:

ZoomInfo is ideal for enterprise and mid-market teams that need scalable, reliable B2B data with built-in intent signals.

If your team values speed, scale, and pre-built intelligence over building custom workflows, ZoomInfo is the stronger Clay alternative.

Next, let’s look at another Clay competitor, one that blends enrichment with all-in-one outbound execution.

4. Leadsforge – Best Clay Alternative for Fast, AI‑Powered Prospecting 

Leadsforge makes lead generation feel as easy as chatting with a friend. Describe your ideal customer, add lookalike companies or followers, and you get enriched, verified data, including phone numbers, email addresses, and more.

It blends prospecting, data enrichment, and lookalike targeting into one platform. If you like Clay’s promise of many data sources but want something faster, Leadsforge offers a smoother, more direct route.

With Leadsforge, you can:

• Tell it who you want (role, industry, size) and get leads automatically
  
  

• Find company lookalikes and followers to expand your outreach
  
  

• Get verified emails and phone numbers
  
  

• Export to CSV or sync with Salesforge
  
  

• Use credits that carry over month to month
  
  
  

Clay vs. Leadsforge:

Pros and Cons of Leadsforge:

Best For:

Teams who want to move fast: find prospects, get records (email & phone), and export or sync without complex setup.

If Clay feels heavy or you spend hours just filtering data, Leadsforge gives you a leaner path from “who should we reach” to “let’s reach them now.”

Next, let’s look at Lusha, a Clay alternative focused on fast contact discovery directly from LinkedIn.

5. Lusha – Best Clay Alternative for Teams Who Want Verified Data on Demand

Lusha is a popular sales intelligence platform known for its verified database of 280M+ contacts, strong compliance standards (GDPR, CCPA, SOC 2), and simple credit-based pricing.

Unlike Clay, which excels at enrichment workflows but can still surface unverified or outdated contacts, Lusha focuses on accuracy and compliance first, making it easier for reps to connect with real decision-makers without wasting credits.

With Lusha, you can:

• Search and export direct dials and verified emails with one click.
  
  

• Use Chrome extension to reveal contact info directly on LinkedIn.
  
  

• Spot buying signals and job changes to time outreach better.
  
  

• Build prospect playlists and push them directly into outreach tools.
  
  

Clay vs. Lusha:

Pros & Cons of Lusha:

Best For:

Teams that want verified emails and direct dials on demand, with simple pricing and strong compliance guarantees.

Clay is powerful for enrichment, but Lusha is better when your team just needs fast, accurate contact data to book meetings without sifting through multiple data providers.

Let’s dive into how RocketReach compares and why many teams pick it as their go-to for global B2B contact discovery.

6. RocketReach – Best Clay Alternative for Global Contact Coverage at Scale

RocketReach is one of the largest and most trusted contact data platforms, used by 95% of the S&P 500. 

With 700M+ professional profiles, 60M companies, and 180M monthly email verifications, it gives sales, marketing, and recruiting teams the reach they need to connect with decision-makers worldwide.

With RocketReach, you can:

• Access verified global B2B data with 90–98% deliverability and strong phone accuracy.
  
  

• Narrow searches using advanced filters (job title, location, industry, funding, tech stack).
  
  

• Run Autopilot workflows to automate prospect discovery and engagement.
  
  

• Use AI-powered message writing and automated follow-ups to boost replies.
  
  

Clay vs. RocketReach:

Pros & Cons of RocketReach:

Best For:

Teams that need scalable, verified, and affordable global contact data to drive outbound sales, recruiting, or ABM campaigns.

RocketReach makes it simple to find and connect with decision-makers fast, which is why many sales teams pick it as a sharper alternative to Clay.

Next, let’s explore Persana AI, a Clay alternative built to deliver hyper-personalized outreach at scale without the manual work.

7. Persana AI – Best Clay Alternative for Personalized Outreach at Scale

Persana AI is a fast-growing GTM and sales intelligence platform built to solve the biggest pain points Clay users face: too much setup, too many tabs, and not enough personalization at scale.

It combines 100+ data sources, AI agents, and live buyer signals into one platform that not only enriches your CRM but also writes, sequences, and sends personalized outreach automatically.

With Persana, you can:

• Define your ICP using firmographic, technographic, and behavioral filters.
  
  

• Track 75+ live intent signals like funding rounds, hiring trends, job changes, and website visits.
  
  

• Deploy AI agents that run 24/7 to enrich leads and write contextual outreach in your brand’s tone.
  
  
  

Clay Vs. Persana AI:

Pros and Cons of Persana AI:

Best For:

Lean sales teams, founders, and GTM leaders who want a Clay replacement that unifies data, enrichment, and personalized outreach in one tool.

Persana AI doesn’t just give you data,it helps you act on it in real time. That’s why many users call it a more affordable, easier-to-use Clay alternative.

👉 Next, let’s look at Kaspr, a Clay alternative that makes it easy to find leads on LinkedIn, reveal verified contact details instantly, and push them straight into your outreach.

8. Kaspr – Best Clay Alternative for LinkedIn-Centric Prospecting

Kaspr is a sales prospecting platform built around LinkedIn, making it one of the easiest ways for SDRs and recruiters to get verified contact data directly while browsing profiles. 

Unlike Clay, which requires setting up complex enrichment workflows across 100+ providers, Kaspr keeps it simple: a Chrome extension reveals verified emails and phone numbers in one click, and then syncs them into your CRM.

It helps you:

• Access 500M+ verified phone numbers and email addresses sourced from 150+ providers.
  
  
  

• Use the LinkedIn Chrome Extension to reveal contact data instantly while prospecting.
  
  
  

• Bulk enrich lead lists, export to CSV, or push data directly into Salesforce, HubSpot, and Zoho.
  
  
  

• Manage leads in one dashboard with automation for enrichment and follow-ups.
  
  
  

• Stay compliant with GDPR and CCPA, ensuring data accuracy and trust.
  
  
  

• Start free, then scale affordably with plans starting at €59/month per user.
  
  
  

Clay vs. Kaspr:

Pros and Cons of Kaspr:

Best For:

Kaspr is best for sales reps, recruiters, and founders who live in LinkedIn and need quick access to compliant European contact data without juggling multiple tools.

Clay is powerful but heavy. Kaspr is nimble, giving you verified emails and phones on LinkedIn in seconds, perfect for teams that want simplicity and speed.

Next, let’s look at Lead411, a Clay alternative built for sales teams that rely heavily on intent data and verified direct dials to book more meetings.

9. Lead411 – Best Clay Alternative for Unlimited Searches and Intent Data

Lead411 positions itself as one of the only true unlimited B2B lead generation platforms, making it a favorite for sales teams that don’t want to worry about strict caps or hidden usage limits.

With Lead411, you can:

• Get unlimited email and phone views on higher-tier plans.
  
  
  

• Use intent data (via Bombora) to know which companies are in buying mode.
  
  
  

• Receive real-time alerts for job changes, funding rounds, or company growth.
  
  
  

• Export targeted lists with advanced filters (title, revenue, industry, tech stack).
  
  
  

• White-label Lead411 data if you’re a reseller or agency.
  
  
  

Lead411 vs. Clay:

Pros & Cons of Lead411:

Best For:

Sales teams, agencies, and resellers who need affordable, unlimited searches with verified direct dials and intent signals.

Lead411 is one of the sharpest Clay alternatives if your team wants data accuracy without enterprise-level pricing.

Next, let’s explore Seamless.AI, a Clay alternative known for its real-time search and Chrome extension that puts prospecting directly inside LinkedIn.

10. Seamless.AI – Best Clay Alternative for Real-Time Contact Discovery

Seamless.AI stands out as one of the only real-time search engines for B2B contacts. 

Instead of working off static databases that go stale, it constantly researches and validates emails, phone numbers, and company data on demand. 

This makes it a go-to choice for sales teams who want fresher data than what Clay or other enrichment tools typically provide.

Seamless.AI vs. Clay:

Pros & Cons of Seamless.AI:

Best For:

Sales teams who want always-fresh data and need to build targeted prospect lists fast. 

That’s why Seamless.AI is often picked as a fast, easy, and budget-friendly Clay alternative.

Which Clay Alternative Should You Pick?

In the end, the best tool depends on what you need:

• Need verified emails and phone numbers quickly? Try Lusha or Lead411 or Leadsforge.
  
  
  

• Want better targeting and enrichment? Apollo and Persana AI are great choices.
  
  
  

• Prefer something simple and easy to use? Seamless.AI or Kaspr will do the job.
  
  
  

• Looking for global contact data on a budget? Go with RocketReach.
  
  
  

• Working with big sales teams and complex workflows? ZoomInfo is made for that.
  
  

But if you want one tool that does everything, finds leads, writes emails, and books meetings automatically, then Coldreach is your best option.

You don’t have to spend time building workflows or switching between tools.
Just tell Coldreach who you want to reach, and it handles the rest, fast and with less effort.

Try Coldreach today and let it do the outreach for you.

Frequently Asked Questions 

1. What is Clay, and why do people look for alternatives?

Clay helps sales teams find and enrich leads using data from many sources. But it can be complex to set up and doesn’t handle outreach automatically, so many teams look for easier, more complete tools.

2. Which Clay alternative is best for full sales automation?

Coldreach is a strong pick for full automation. It finds leads, writes emails, and sends them — all without you lifting a finger.

3. Which tool gives the most accurate emails and phone numbers?

ZoomInfo, RocketReach, and Lead411 are great for accurate contact data. They verify emails and phone numbers before you use them.

4. Is there a cheaper alternative to Clay for small teams?

Yes, tools like Seamless.AI, Kaspr, and Adapt.io are affordable and easier to use. They’re great for startups or solo founders.

5. Which tools let me reach people on LinkedIn or by phone too?

Apollo, Lusha, and Persana AI let you run multichannel outreach, through LinkedIn, email, and even phone calls.

6. Can these tools work with my CRM?

Most of them do. Coldreach, ZoomInfo, Apollo, and others connect easily with tools like HubSpot, Salesforce, and Outreach.

7. How do I know which Clay alternative is right for me?

It depends on what you need. For hands-off outreach, try Coldreach. For big databases, go with ZoomInfo or RocketReach. For lighter tools, use Seamless.AI or Adapt.io.